“Live United” is United Way of Ashtabula County’s message for its 2009-2010 fund-raising campaign.
In light of the gloomy economy, the UW set modest goals for this year’s campaign, Jones said. The organization hopes to raise $750,000, only 1 percent above the $740,000 collected last year, he said.
Tough times prompted a change in strategy when the time came to decide recent allocations, Jones said. This year, priority was placed on agencies that help meet residents’ basic needs,” he said.
Support for the UW is more important than ever because more families and individuals are feeling the pinch of the downturn, putting a strain on organizations, Jones said.
UW staff have already begun meeting with employers and their employees to share the Live United message and video.
